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Marketing Specialist – Retail Pharmacy and Healthcare
Category: Retail
  • Your pay will be discussed at your interview

Job code: lhw-e0-90673136

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  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
  4 Views, 0 Applications  
Marketing Specialist – Retail Pharmacy and Healthcare


Job Description:**

**Job Summary**

The Marketing Specialist is responsible for the execution of integrated marketing programs for projects that support product/service profit objectives, driving demand for Walgreens offerings through unique and competitive retail positioning.

**Job Responsibilities**

+ Develops strategic marketing briefs to ensure the attainment of business objectives, marketing objectives, sales goals, customer goals and vendor agreements.

+ Works collaboratively with internal and external partners to develop media, secure approval, communicate status and achieve production deadlines (e.g. mass advertising, promotional programs, microsites, social media, direct marketing and event strategies).

+ Develops and maintains marketing project schedules and status reports; obtains cost estimates; and tracks actual expenses.

+ Provides the creative staff and agencies with clear project direction on target audience, customer insights, marketing objectives and value proposition.

+ Performs ongoing audits of existing project material to ensure consistency of messaging, adherence to brand guidelines, compliance and product/service accuracy.

+ Collaborates to develop a set of measurement criteria to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction. Monitors results.

+ Maintains knowledge of retail capabilities, customer needs, internal operations processes and competitive maneuvers.

Walgreens, one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc., the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omnichannel business includes Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

As the neighborhood drugstore and retailer, our goal is to make health and happiness simpler, easier and within reach. And we remain a trusted wellness provider offering convenient access to important health services, such as immunizations and an array of pharmacy services that can help patients improve their health. To our team members, Walgreens represents a unique opportunity to excel in their careers in a welcoming and inclusive environment. We offer the chance to work in a truly supportive environment, and be a part of a progressive organization dedicated to the well-being of our customers, team members and the communities we all call home.

**Job ID:** 76098BR

**Title:** Marketing Specialist - Retail Pharmacy and Healthcare

**Company Indicator:** Walgreens

**Employment Type:** Full-time

**Job Function:** Marketing

**Full Store Address:** 200 WILMOT RD,DEERFIELD,IL 60015

**Full District Office Address:** 200 WILMOT RD,DEERFIELD,IL,60015-4620-00001-2

**External Basic Qualifications:**

+ Bachelor's Degree OR High School Diploma/GED and at least 3 years of marketing experience such as product marketing, advertising, creative services or customer insights.

+ Experience collaborating with internal resources and external resources to develop strategies that meet department goals within budget and established timelines.

+ Experience presenting and reporting on project plans and cost benefit analyses to appropriate stakeholders, executives and senior management.

+ Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

+ Experience developing ways of accomplishing goals with little or no supervision, depending on oneself to complete objectives and determining when escalation of issues is necessary.

+ Experience establishing and maintaining relationships with individuals at all levels of the organization, in the business community and with vendors.

+ Experience developing and delivering presentations to various audience levels within an organization.

+ Advanced level skill in Microsoft PowerPoint (for example: changing picture styles, customizing animation and/or setting automatic slide timings).

+ Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns).

+ Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).

+ Willing to travel up to 5% of the time for business purposes (within state and out of state).

**Preferred Qualifications:**

+ BA in Marketing, Advertising, Business or Journalism.

+ At least 2 years of marketing experience such as product marketing, advertising, creative services or customer insights.

+ At least 2 years of experience integrated marketing or marketing analysis.

+ At least 2 years of experience working collaboratively with internal cross-functional teams and in environments with structured marketing processes.

+ At least 2 years of experience working with budgets and project management.

+ Experience in marketing analytics and understanding quantitative analysis.

+ At least 2 years of experience using competitive and customer insights to refine marketing plans or campaigns.

+ Experience in healthcare, managed care and/or insurance

+ Experience developing marketing value propositions and positioning statements.

+ Experience in direct to consumer, business to business and/or business to business to consumer marketing

+ Experience implementing both acquisition and retention marketing initiatives.

+ Exposure to a regulated environment with privacy, compliance and legal guidelines.

+ Experience in the Health and Wellness Industry (including Managed Care, Pharmaceuticals and Hospital Systems).

+ Experience working in for-profit, corporate work environment.



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